Chipotle - Product work
Elevating the food. Everything leans into the philosophy of For Real, even the product work… working with directiors like David Gelb and Clay Jeeter from Chefs table, and Andrew Wehde from The Bear we created an elevated aesthetic that stood out in the catagory.
Carne Asada - Directed by David Gelb
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin
Chicken Al Pastor
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin
Hot Honey Chicken
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin
Queso Blanco - Clay Jeeter
Creative Directors Tyler Hampton / Greg Coffin
Writer Brian Mulligan
Art Director Paul Rice
Pollo Asado - David Gelb
Creative Director James Duffy
Writer James Duffy
Art Director Diego Zelaya
Smoked Brisket
Creative Directors James Duffy / Greg Coffin
Writer Bryson Schmidt
Art Director Nina Golik
Quesadilla
Creative Directors Greg Coffin / James Duffy / Tyler Hampton
Writer James Duffy
Art Director Greg Coffin
Plant-Based Chorizo
Creative Directors Greg Coffin / James Duffy
Writer Crocket Jeffers
Art Director Dwight Williams
Tractor Beverages
Bought a beverage company with the same values
Director James Duffy
Creative Directors James Duffy / Greg Coffin
Digital Access
Creative Directors Greg Coffin / James Duffy
Writer James Duffy
Art Director Greg Coffin
Chipotle Rewards
This was in the early days, before really establishing the new For Real aesthetic. But it was a fun one.
Creative Directors Greg Coffin / James Duffy
Writer Steve Nass
Art Director Rebecca Schefkind
Chipotle - Product work
Brand building, Super Bowl ads, and following an avocado’s journey are all fun and exciting. But none of that means anything if a brand doesn’t get its audience excited about the food. With all our product work we took an elevated approach, not relying on gimmicks or bells and whistles to sell the food. We worked with directors known for capturing a docu aesthetic, bur from an elevated cinematic lens.
Carne Asada - Directed by David Gelb
To launch their first new protein in over a decade, we needed to make a splash. Coming off the heels of the Errol Morris work, we thought it was a perfect fit to shoot with the director of the documentary Jiro Dreams of Sushi, and creator of Chef’s Table, David Gelb. He delivered.
Queso Blanco - Directed by Clay Jeeter
The great thing about Chef’s table, is that it took many directors and DP’s to make so many episodes season after season. This talent pool became a great resource for all our product work. To launch their new Queso Blanco we focused our story around Chef Chad, Chipotle’s head chef that created the new product, only using a handful of all real ingredients.