Chipotle - Product work
Everything leans into the philosophy of For Real, even the product work… working with directors like David Gelb and Clay Jeeter from Chef’s table, and Andrew Wehde from The Bear we created an elevated aesthetic that didn’t just feel fresh for the category but shifted the way other brands started showing their food too. Guess imitation is the sincerest form of flattery? Or however that goes.
Carne Asada - Directed by David Gelb
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin
Chicken Al Pastor
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin
Hot Honey Chicken
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin
Queso Blanco - Clay Jeeter
Creative Directors Tyler Hampton / Greg Coffin
Writer Brian Mulligan
Art Director Paul Rice
Pollo Asado - David Gelb
Creative Director James Duffy
Writer James Duffy
Art Director Diego Zelaya
Smoked Brisket
Creative Directors James Duffy / Greg Coffin
Writer Bryson Schmidt
Art Director Nina Golik
Quesadilla
Creative Directors Greg Coffin / James Duffy / Tyler Hampton
Writer James Duffy
Art Director Greg Coffin
Plant-Based Chorizo
Creative Directors Greg Coffin / James Duffy
Writer Crocket Jeffers
Art Director Dwight Williams
Tractor Beverages
Chipotle bought a beverage company with the same values, so we wanted to give it the same authentic treatment.
Director James Duffy
Creative Directors James Duffy / Greg Coffin
Digital Access
Creative Directors Greg Coffin / James Duffy
Writer James Duffy
Art Director Greg Coffin
Chipotle Rewards
Sometimes finding the footing for an aesthetic takes some exploration, and though this was early days, it helped define where we needed to go.
Creative Directors Greg Coffin / James Duffy
Writer Steve Nass
Art Director Rebecca Schefkind