SUPER BOWL LV - Directed by Mark Malloy
For Chipotle’s first ever Super Bowl commercial, we asked a seemingly ridiculous question: Can a burrito change the world? Maybe not. But – with Chipotle’s ongoing commitment to only supporting real local farmers, that grow ingredients free from antibiotics, hormones, or GMOs – the way they make their burritos might make more of a difference than you think.
Creative Directors James Duffy / Greg Coffin / Gus Johnston
Writer James Duffy
Art Directors Greg Coffin / Paul Rice
Real FoodPrint
We wanted to take this idea of changing world even further, so we came up with an idea for a way to measure
the change right inside the Chipotle app.
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin