Chipotle - Real Athletes
Unlike other brands that pay athletes to shill their food, looking at you Subway, Chipotle is something athletes have been eating since before they were superstars. All we had to do was show people that the love for Chipotle came long before the commercials ever did.
A Constant Ingredient
For our first campaign we simply paired the long road our athletes took to get where they are along with something just as personal- their Chipotle order.
Christian Pulisic
Jack Hughes
weston mckennie
sophia smith
Matty beniers
Creative Directors James Duffy / Greg Coffin
Writers James Duffy / Michael Ng
Art Directors Greg Coffin / Diego Zelaya
Real Athletes - Anthony Edwards: I got Real
His one-time teammate Karl Anthony Towns famously helped Ant breakthrough in part by focusing on his diet. Showing that shift in a real way was eye-opening as was the behind the back bounce shot.
Creative Directors James Duffy / Greg Coffin
Writers Annie Russo
Art Directors Kim McDonald