Chipotle - The Impact of Real
We knew the idea that real is better in terms of ingredients and cooking techniques was pushing the brand.
So, we started thinking of ways we could show how these practices impact the world around us.
Unfolded
Chipotle has a long history of animated short films to show how real food benefits us all. For this iteration, we wanted to unpack the ripple effect of sustainable farming on the surrounding communities. Partnering with Halsey, by way of The Rolling Stones, illustrated how when even one factory farm is replaced with better practices, the whole community feels it in terms of jobs, vibrancy and quality of life.
Creative Directors James Duffy / Greg Coffin
Writer Michael Ng
Art Directors Greg Coffin / Diego Zelaya
SUPER BOWL LV - Directed by Mark Malloy
For Chipotle’s first ever Super Bowl commercial, we asked a seemingly ridiculous question: Can a burrito change the world? Maybe not. But – with Chipotle’s ongoing commitment to only supporting real local farmers, that grow ingredients free from antibiotics, hormones, or GMOs – the way they make their burritos might make more of a difference than you think.
Creative Directors James Duffy / Greg Coffin / Gus Johnston
Writer James Duffy
Art Directors Greg Coffin / Paul Rice
Real FoodPrint
We wanted to take this idea of changing world even farther, so we came up with an idea for a way to measure
the change right inside the Chipotle app.
Creative Directors James Duffy / Greg Coffin
Writer James Duffy
Art Director Greg Coffin