Chipotle - The Impact of Real
We knew the idea that real is better in terms of ingredients and cooking techniques was pushing the brand. So, we started thinking of ways we could show how these practices impact the world around us.
Unfolded
Chipotle has a long history of animated short films to show how real food benefits us all. For this iteration, we wanted to unpack the ripple effect of sustainable farming on the surrounding communities. Partnering with animation Director Yves Geleyn, and Halsey, by way of The Rolling Stones, illustrated how when even one factory farm is replaced with better practices, the whole community feels it in terms of jobs, vibrancy and quality of life.
Creative Directors James Duffy / Greg Coffin
Writer Michael Ng
Art Directors Greg Coffin / Diego Zelaya