BANK OF THE WEST

Bank of the West asked us to talk about their mobile app. And so, we wanted point out that it has all the features other bank apps have and even one they don’t. It doesn’t get in the way of living the spirit of the modern American west.

Brand Relaunch

Bank of the West had the feel of a small bank who always knows your name with the strength of being backed by a big global powerhouse. They also had a problem, nobody knew who they were. So, we took the one thing the big banks back east couldn’t claim, and turned it into their brand- The sprit and optimism of the West itself.

2013 EFFIE Finalist